Big Flag Optoelectronics

The various business models of the Center are becoming popular, etc., all exuding the flavor of Internet thinking. Enterprises even talk about Internet + in a disgraceful way, for fear of not being able to keep up with the times, or of being overtaken by others. Facing the menacing Internet+, many people and companies are confused and at a loss as to how they can interact with the Internet+.
The author believes that Internet + should be more of a way of thinking and a calm response for enterprises to face the development of this era and the endless emergence of various business models. In a word, it is how companies survive and grow in the Internet era.
Many people think that opening an e-commerce platform or conducting online marketing is equivalent to realizing Internet+. This is a dangerous understanding and one of the important reasons for the high failure rate. Internet+ requires a completely new system transformation. To become a true Internet+ company, it must have at least four major qualities, technical data model and organization. At this point, it seems that we are getting further and further away from the title. We will discuss the content of Internet+ separately. Today’s main talk is, if you don’t know what it is, please search it on Baidu. I won’t popularize knowledge here.
Jack Ma said that the future will be dominated by the economy. In the future world, enterprises will no longer focus on scale, standardization and power. They will focus on flexibility, agility, personalization and user-friendliness. Let’s take Daqi Optoelectronics’ energy-saving lighting business as an example to analyze its model.
The market positioning of Daqi Optoelectronics' energy-saving lighting focuses on energy-saving lighting for large, medium and small enterprises and institutions.
Target customers: factories, schools, hospitals, supermarkets, underground garages, local engineering partners.
The product positioning is industrial and mining lamps, large bulb fluorescent lamps, floodlights and street lamps.
Marketing Strategy
Experts in customizing energy-saving lighting projects, tailor-made lighting for you.
Don’t just sell products, but sell solutions.
Professional products + free trial + welcome + manufacturer’s price with no intermediate links
Professional products, transparent optional light source power supply casing + high light efficiency + annual warranty
Project examples
A group in Hebei Province For the newly built high-tech doors and windows project, the suppliers for the industrial and mining lamps in the production workshop were selected through bidding. There were three bidders, including a local manufacturer who was an agent of a certain brand of Daqi Optoelectronics. Bidding procedures, bidding Q&A, on-site sample lamp trial installation, illumination test to determine the winning bid result.
After answering questions and surveying the site, a certain brand agent and local manufacturer took out the market products they sell and produce for trial use.
After answering questions, Daqi Optoelectronics measured the lamp height and distance in the workshop, and asked Party A in detail about the ground illumination requirements, lamp warranty requirements and psychological price. After this series of factors are determined, Daqi Optoelectronics finally determines two solutions for customers to choose from, and the customer finally chooses the solution. After a night test, the average ground illumination of Daqi Optoelectronics Solution's sample lamps was much higher than the other two suppliers' sample lamps.
Daqi Optoelectronics’ understanding of the customer’s workshop environment
Lamp installation height meters
Lamp distance meters * meters
Above average ground illumination requirements
Warranty year
Color temperature< br/> Daqi Optoelectronics industrial and mining lamp product solution
MEAN WELL power supply (selected according to the customer's annual warranty requirements) + Bridgelux chip (selected according to the customer's annual warranty + illumination requirements) + degree reflector (according to the on-site lighting installation The height and lamp distance are determined).
A certain brand agent only had one type of circulating product in hand, which was a reflective cup, which caused the illumination on the ground to decrease and the color temperature to be too high (it was bluish, resulting in serious distortion of the color of the object.
The local manufacturer did not thoroughly Understand the customer's needs, coupled with the workshop-like scale, the professional level is insufficient. The product does not choose high-quality power supplies and chips, resulting in much inferior illumination.
In the end, Party A chose Daqi Optoelectronics as the winning bidder. Since Daqi is a manufacturer There is no middleman to increase the price, and the price is lower than the other two manufacturers.
Customer-centric, fully understand the customer's needs, and tailor the most cost-effective products and services that are most suitable for them. This is actually It’s the essence, it’s that simple